A doctor, a janitor and truck driver. That even in Russia you order through the app


The term “ubersetze” (or Uber of X…) appeared thanks to the success of international service on call drivers through an app on your smartphone. Now this word is understood the business model, which in the automated mode unites on one platform of sellers registered in the system, and buyers. Startups around the world trying to “overserving” everything that we could at any time of the day and with couple clicks in the app on the phone to rent an apartment, call the doctor or arrange cleaning of the apartment. Basereporter.com is that like trying to “overservice” in Russia.

The farmer calls the truck

Each city in the South of Russia came “ubersetze” taxi. But the farmer in rural area can on the website to order the truck driver, who will take his grain to the buyer. Such a service as a startup Smartseeds from Rostov-on-don.

“We started to work in February last year. In late December I went for the first Trucks ordered through our service. We now have a few thousand drivers in the database, and order the carriage, as a rule, medium and large companies. Most often we carry on the South of Russia and nearby regions,” said Kirill Podolsky, the founder of the company.

The service is a website and mobile app, where performers — the truck drivers take the orders. To become a driver service may be a sole proprietorship, which is a suitable vehicle to transport grains and oilseeds.

As in taxi, Uber, drivers are tested before included in the database.

“We check all the main documents and also look for databases in the public domain: there are no previous convictions, what penalties were in traffic,” adds Podolsky.

It began with the fact that one of its founders — IT-specialist Victor Belogub learned about the success of the French private company, SOS Médecins, says “the Secret”. The company employs about 50 years and makes about 6 million calls a year, while it has no application, and doctors arrive on schedule. The developers decided to build something similar to SOS Médecins, but with a greater emphasis in technology.

After about a year of working in a startup invested in “Yandex” and Baring Vostok. This allowed the company to expand the opportunity to call not only physicians and pediatricians, but also nurses and narrow specialists — doctors-neurologists and ENT-specialists ‘ offices. Today it is one of the most notable examples of “uber” in medicine in Russia. In plans of developers — outside of Moscow and Moscow region to other regions.

To accompany the child to school

In 2015 Anna Filippova lived in the United States. She noticed that her neighbor frequently calls for accompanying their children. This service is for Americans do everyday. Back in Moscow, Anna saw that in Russia such a service yet. Soon after, she founded the firm KidsWay.

“Why are we uber? Our service, as in the case of Uber, it refers to the economy of sharing, says Anna. We have an area where customers and performers registered in our database. This website with a complex “inner world” from a technological point of view. Artists have rating, reviews from customers. The service is accompanied by a lot of services — for example, notifications in the messenger: the child was brought to school, was taken from school, brought home. Now, customers and performers have personal profiles on the website: the first track there is a history of execution of the work and the other taking orders. Soon we will develop accompanying mobile app where they will be able to receive orders”.

The difference from the classic “uber” that it is impossible to obtain a one-time service: the contract with the customer is concluded for a month or more. There is a progress chart, and the child has a permanent chaperone.

“It is necessary that the child knew that in the next six months it would take in school aunt Lena, sometimes aunt Mary, she explains. And we must know all the circumstances of the customer before you send the accompanying. Completely “overservice” in this sense, such a service impossible.”

Of course, there are ads on the type of you do where you can find a person to provide a single service from the same escort the child to school, to paint the fence. But this, according to Philippi, not suitable for her clients. “You can negotiate with the contractor, but if he is sick or change plans, you will be left without services. The ads website does not guarantee that it is reliable. The differentiator of our service is that we guarantee the service: if you cannot come accompanying one — another will come. And we inspect all the people working with us”.

Accompanying women 45-47 years. Requirements: experience with children, your car. Usually accompanying order to ensure that they took the children to school and from school.

“We look at the driving experience, and what were the penalties from traffic police. Don’t work with people who have fines for speeding. A good drive is important. And soon we will send the women to “pump” skills on the courses of accident-free driving”.

The service works in Moscow and Moscow suburbs. Anna Filippova was thinking about to go with him to the regions, but, having studied the market, understood that this will not be popular. The service is not cheap — about 25 thousand rubles per month. But in Moscow, babysitter costs several times more expensive, so the demand for escorts is increasing. The company has about 300 regular customers, and about 150 — those families who occasionally need help with the baby.

“Now we look at major cities in Eastern and Central Europe, said Filippov. — There will try to scale the service.”

Cleaning graves

In 2008, Mikhail Sverdlov were in search of graves and maintenance of cemeteries in his native Nizhny Novgorod together with a group of volunteers, which he collected. It all began with a personal story: his grandmother found the grave of a relative, he went to help, but also could not find. During the year, he and the other volunteers from the Jewish community were digitized during burial. They photographed all the graves and put them on the map. When the cemetery was fully transferred into electronic form, Sverdlov thought about the online service for the care of the graves. “We had two options — either to grants or to go into Commerce. I didn’t want to contact the grants and opened a service for finding and caring for graves, who four years ago was transformed into Pomnim.pro. Now not only is the Jewish cemetery, but four large cemeteries in the capital. We started with Nizhny Novgorod, and now most of the work we do in Moscow, and the service in 30 cities of Russia”.

What is the company? Database of graves with photos of each grave, and maps of burials, software and business processes. “Now digitized 3.5 million graves,” says Sverdlov. Is there a website where customers can quickly purchase the service. And have a database of artists willing to perform the work often the same day. In Moscow it’s 50-70 people, as individuals, and firms. In small towns a few people. In the year of the perpetrators removed several thousand graves. “Now we have automated everything except the executor and reports. We pass the request to the executors by hand, he continues. Next year we are launching a platform where there is already exchange of performers and the entire life cycle of the order: the artists themselves will take orders in the app, and customers confirming the execution of work.”

Approximately 40% of customers are people who live not in Russia. They can always come to visit the grave of a relative, but don’t want the burial was in ruins.

According to Sverdlov, he is not in Russia’s competitors: most companies offering the care of the graves do not have such a digitized database, they have no online service that covers multiple towns. And there is no such more or less automated system, where the singers “catch” orders.

Now the developers see the development in the coverage of the capitals in the CIS and to appear on the public services. “We are discussing this possibility with the Open government of Moscow, Ministry of construction and municipal administrations, — said Mikhail Sverdlov. — Currently it is impossible to pay such service fees, but we see that it is relevant everywhere — in large and in small towns. And we are ready to take on these orders”.

Anastasia Stepanova

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